Fender Musical Instruments Corporation is the world’s foremost manufacturer of guitars, basses, amplifiers, and related equipment. With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues, and many others.
Fender Musical Instruments Corporation (FMIC) announced the launch of the American Ultra Series, the most-advanced modern guitar from Fender.
Evolution of American Elite – Fender’s premier electric series that launched in January 2016, the Ultra Series boasts all-new modern features, state-of-the-art craftsmanship, and nuanced design. Luxurious, sleek and cutting-edge, this series sets a new industry standard for precision, performance and feel with Ultra Noiseless pickups and Fender’s fastest-playing necks.
Created for a wide range of today’s highly-skilled modern artists, session and working guitarists, this series also offers a new body design and contours – a pivotal moment in Fender history, decades since the last significant alteration to the iconic Fender Stratocaster or Telecaster body shapes.
Since 1946, Fender has embraced artist and player feedback as the core driver of its process, leading to decades of subtle yet crucial innovations. These thoughtful changes in design and technology can’t always be seen by the naked eye, but are meaningful to artists who crave products that evolve with the times. As younger players create new sounds, meld existing genres and push the limits of what a guitar can do, Fender products also continue to evolve.
“The American Ultra Series is our most advanced series of guitars and basses for discerning players who demand the ultimate playing experience in precision, performance, and tone,” said Justin Norvell, EVP of Product at Fender.
“Blending state-of-the-art engineering and nuanced design to provide a high-performance experience for today’s player, American Ultra is the next chapter in Fender’s legacy of cutting-edge innovation. American Ultra has truly been decades in the making and is a result of our tireless commitment to meet the needs of today’s working and touring guitar players looking for a modern feel and tone.”